Get to know ADS.
Our team
MARKETING SPECIALIST / CREATIVE DIRECTOR
Sydney Henderson
After graduating from NBCC in 2017 with a diploma in Business Administration /Marketing, Sydney had a few different positions as a social media manager for Atlantica Centre for Energy, store manager for a local home shop, marketing associate for a Realtor, and then worked for Jennifer Irving Photography as a creative strategist, which grew into assisting in the creation of the Paris Crew Gallery & Studio.
When first working for Jennifer, she grew to love the idea of starting her own business. That is when Adam Dincorn approached Sydney and discussed forming a Marketing/Media Production business. ADS Services was then born in late 2019.
Outside of ADS, you can find Sydney working for Franchise Managment Inc. as a Marketing Specialist for Panera Bread, playing with her fur babies: Oreo, KitKat, and Bandit, four-wheeling with her boyfriend Jordan, and living in a 100+ year old farmhouse.
MEDIA PRODUCTION SPECIALIST / CREATIVE DIRECTOR
Adam Dincorn
Adam Dincorn opened Undertone (now known as Undertone by ADS) during the winter of 2009, in Saint John, New Brunswick. His career in audio began with learning piano at the age of 5, and soon afterwards branched out into learning more instruments. This eventually led to experimenting in home recording, beginning with old tape machines passed down through family, and leading into the digital age as we know it today.
Undertone has given Adam the privilege of working with artists from all over the world. His recordings have received critical acclaim, as well as various award nominations. He's produced albums alongside notable persons, such as Greig Nori, and the effect of his work can be heard across the world, from broadcast television shows, to music videos, to theme songs. Adam is the undertone that ties together every project that is put in his care.